We are changing our name and branding, so we are looking for a new look.
We think using coffee beans in the logo is overused in the industry. Coffee mugs are also a bit commonplace, but it's a creative process, so if you think you have something with either of those, we might be convinced.
We're also not trying to be too on the nose or kitchy with the denim idea. We want to stay subtle with any reference to fabric, stitching, pockets, jeans, etc. But get creative. We don't have a specific look in mind and we're happy to engage a new idea.
Attached is some of the work in the industry that we like. Thank you!
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