Our principle audience is senior management/directors of major companies. Debra is one of the most prolific female motivational speakers in the UK and Europe. Her clients are predominantly banks, consultancy businesses, pharmaceuticals and telecoms companies. She is paid as a speaker or trainer or coach and also receives income from sponsorship of her adventures. Please watch her show reel to understand the nature of her work:
and / or visit http://www.debrasearle.com
Debra is best known for having rowed across the Atlantic alone after her husband and rowing partner got scared and had to be rescued. She is better known as 'the woman who rowed across the Atlantic' or 'the woman who's husband left her in the middle of the Atlantic' than by her name.
In the past Debra traded under her company name Shoal Project Ltd but our new drive is to promote her name more as the 'brand'. We want a stand out logo which makes her name (written as the url) easy to read and remember. In particular it will be used on PowerPoint slides used during her speeches, as well as on all the usual, letter head, business card, website and clothes. Example attached of a PowerPoint presentation. It is therefore important that the logo is DebraSearle.com (the URL). When people see the URL written all lower case they get confused about where one names ends and the next begins so we feel it is imperative to distinguish between the two names either with initial caps or different colours or font.
Debra's brand values are:
It is particularly important to Debra to stress femininity. Even though she is a hard core adventurer she is petite, pretty and not at all butch (like some female adventurers!). She is not trying to be a man! It is also important to stress professionalism as Debra is privileged to talk to thousands of business people a year. Companies need to feel they can trust her to communicate to their entire company. However designers should not shy away from an element of fun which is one of Debra's brand values.
We have considered using a strap line such as:
Energising Organisations Around the World
Choose your attitude! (which is one of Debra's key messages)
...But we're not sure about this.
A reference in the design to water or waves or adventure or rowing or a microphone/speech marks, would all be acceptable but are not necessary. We have also wondered about encasing her name in an intricate wave type design with little 'charms' hanging from it that illustrate her story. The charms could include a turtle, oar, whale, flying fish, star, champagne cork, microphone, tv camera, book, etc. Just look at the website for more ideas or message me!
Although I ticked that we wanted a logo that is either Word Mark, Letter Mark or Pictorial Mark I would happily have ticked them all if the system had allowed. We quite like the idea of a drawn mark or picture near Debra's name that somehow illustrates what she does. Something beautiful please!
There is potential for ongoing design work in this area.
A major motion picture is in development telling Debra's life story.
Attached is a pdf of the first couple of chapters of Debra's book which is illustrated with images and might spark your imagination!
Thank you for reading this brief! We are excited to see what you come up with!