R:Fitness is the brand name of The Elastic Boutique's fitness product line. (The Elastic Boutique deals mainly in latex/natural rubber products). The R:Fitness logo will be on products such as resistance bands (flat bands/tubing/loop bands) that can be used for stretching, toning, body sculpting, resistance & strength training, physiotherapy, building core strength, even pointe work in ballet.
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Tipos de logo a explorar
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Diseño de inspiración
The colors chosen would be great for the logo to be used online (Web). However it needs to translate well monochromatically -- as the logo can only be printed on the bands in either all black or all white.
I'm trying to go go for something that looks modern, formal,and if possible luxurious -- A logo on a product that says "I'm a premium product: reliable, sturdy, long-lasting, trustworthy"
The pictures attached show women using exercise bands but still I'm looking for a more gender neutral logo. There are men as well that uses these (much thicker) bands for resistance training as an alternative to weight lifting. So logos with weights might not appeal to women and an all too feminine design will definitely put off men. If you elect to put figures in the logo, either go abstract all the way but do it tastefully or bring some life (real life depiction) into them.
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