This is a local outreach campaign to encourage people to talk about and begin planning for the kind of health care they want at the end of their life.
Talking about death and end-of-life care shouldn't be hard. That is why we want to help our community to "speak(easy)" so that more people are having conversations about their end-of-life care wishes and identifying who they want to be their voice on health care decisions if they can't speak for themselves. We want people to be able to live the life they want until the very end. To do that, people need to express their wishes and their plans so that health care providers and family members will be able to honor them.
In American history, a "Speakeasy" was a place where you could get alcohol, even when it was taboo in society. In the present day, talking about death is still taboo in society. But we want to change that.
"Howard" is the name of the community. HOWEVER -- please feel free to de-emphasize the word Howard in the logo.
Our target audience goes beyond the elderly and terminally ill, because these conversations ideally should happen earlier in life. So we are targeting people particularly when they go through life transitions, including college graduates, new parents, middle-aged people who are experiencing the aging of their elderly parents, as well as senior citizens.
Our goal with the name and logo is to spark interest and curiosity in the campaign and to get people talking. We hope it will appeal to adults in their 30's and 40's while not turning off adults in their 70's or 80's.