We need a strong logo for a brand new sporting goods product.
We need two variations: A emblem/letter form logo as well as a word mark.
1) Circle Style Logo - See attached Photo's
Emblem and Letter Form should include:
The DanceSwing™ & Made in USA, DS
(do no include Harlem, NYC but using New York, NY is optional)
This logo will be on the products (approximately 0.75 inch), bags, videos, website, etc.
Thoughts: Established, Timeless, Very Well Made, Sport, Athletics, Mature, and Strong.
2) Word Mark: USE ONLY - "DanceSwing!™"
This is the name of the group fitness classes that use the products.
Thoughts: Fitness, Call to Action, Energy
Both the circle and the word mark should work well together.
Demographics: Women and Men, 30 years of age and older, working professionals, gym goers, college educated. The cost of the product is around $100/each. They buy expensive gym clothes and gear.
We do not want something that looks like animation and/or graffiti. Our product is not a toy. The logo we want should be clean/simple and translate great in just black and white colors.
We are really excited to see what you come up with!