We encourage your designs, and will provide feedback. Thank you in advance for your time. Remember, our new offering is GUARANTEED $850! If I'm not mistaken, I believe that means that you (the designer) takes home $560USD.
We are looking for a strong, captivating logo that enhances the strength of our brand. We chose Starfire Education because of its stimulating connotation that speaks to what our services do for our students; launch them into a tier one college and on to a successful life (stardom). We are looking for a sophisticated logo. These are luxury brand customers (Gucci, Apple, etc.)
We specialize in high school students, and are going for a professional, sophisticated, and captivating logo. We want our logo to exude confidence, strength, success, professionalism, and be very clean. We treat our students like professionals, and we want our logo to reflect that. Our goal is to get our students into the top Universities in America (Stanford, Harvard, Princeton etc.) and beyond!
Also, we want to have the flexibility of taking the image away from the text, but feel strongly that there should be both an image and text in the original design. We would like to see the term "Starfire" more prominent than "Education".
Also, please avoid all stars that resemble American sports teams (e.g. Dallas Cowboys, Dallas Stars etc.). We are going for a more stylized and sophisticated star, not one that looks juvenile and generic.
Additionally, we are very much starting to prefer a black backdrop (this is definitely what we're going for for the design on our website), however, we would like to have the flexibility of putting the logo on a variety of channels.
Also, in terms of the mark, please avoid a graduation cap or anything like that. I feel that is cliche and limiting in terms of the products we are hoping to unveil down the line.
EVERYONE: We are pretty set on a few things with regards to the font.
Please go to http://www.stanford.edu and take a look at the "STANFORD UNIVERSITY" brand on the top left of the page. We would like to use that font. Additionally, we would like all text to be in all caps. Lastly, we are thinking that the term "STARFIRE" looks best in yellow or white (but we trust your artistic choice in terms of what would look best on a black backdrop), and "EDUCATION" looks best in grey, less prominent below the "STARFIRE".
I can't wait to see what you come up with! Cheers!