We are launching the first express tunnel car wash in our town. Its a fast, convenient, 120' foot long drive through car wash where you don't need to get out of your vehicle. You just pay at the pay station and drive through. 3 min tops. Then you can get out and use the free vacuums if you would like or you can just drive off. So its a fast, affordable, and great quality car wash. Target is anyone that wants a clean car that's driving by.
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The car wash we are doing is focused all on the consumer being able to do everything themselves "i". They pay themselves at an automated pay station, they drive thru themselves, they can vacuum their car themselves. Rarely would they even have to talk to anyone. We want an awesome logo that stands out and that is professional.
We DO NOT WANT any cartoon bubbles or cartoon cars or anything that looks cheap. We are a higher end automatic car wash.
The letter 'i' and the words "Car Wash" need to be the more dominate part of the logo but not too dominating. This car wash is not right on the main street frontage so the car wash words need to stick out to grab people.
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