We are a Commercial Real Estate Brokerage firm. Within our office, we have 3 distinct brands: The Kirkland Company (https://www.thekirklandco.com/), Market Street Retail (https://www.marketstreetretail.com/), and Milan Insurance Partners (http://www.milaninsurancepartners.com/).
We are in the process of developing an umbrella company, which will be known as Redwood Capital. This umbrella entity will allow us to connect all 3 of the brands (which gives you background on the company and should factor into the logo - please consult the above websites to see logos of existing 3 brands)
Our core values:
-Do the Right Thing
-Compete to Win
Our Core Purpose: We sell investments to invest in our people and equip them to invest in others.
Our target audience: Commercial real estate owners - owners of apartments, self-storage facilities, retail strip centers, single tenant retailers, owners of office buildings, industrial buildings, etc. This audience is wealthy and ranges on the scale from unsophisticated ('My father owned and operated this apartment and so now I do') all the way to highly institutional ('I am the Vice President of Acquisitions of a multibillion dollar Real Estate Investment Trust')
Background on the name 'Redwood Capital': Our company invests heavily in its people. The reason we like the concept of Redwood is, though Redwoods can grow to be the tallest trees on earth, their root system is only 6 to 12 feet deep. Redwoods create the strength to withstand powerful winds and floods by extending their roots more than 50 feet from the trunk and living in groves where their roots can intertwine. So we love the fact that the growth of the Redwood tree is second to none, but the grouping of trees is very dependent upon each other.
VERY IMPORTANT TO CONSIDER: Our CEO wants to make the logo very appealing on merchandise - clothes, t-shirts, hats, etc, etc. Please factor that into the design.