Emerald is an investment management and real estate management company serving wealthy families and large institutions in managing their real estate portfolios and making direct acquisitions of real estate across the USA. Target audience is Sellers of real estate likely finding us through email or the website (still under construction) to let them see a professional company capable of buying their property instilling confidence. Also wealthy families and large endowments, pension funds looking to find out who is the company they've heard about. Professional is key, a slight edge or creative feel is ok due to it being a younger company but has to instill confidence and stability. Some tie into the "Emerald" Name would be great too.
¿A qué sector dirías que pertenece tu empresa?
Bienes raíces e hipotecas
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Los diseñadores eligen
Otros requisitos relativos al color
I'd like to explore the following colors:
Greens: Growth, harmony and success.
Light neutrals: Purity, balance and sophistication.
Let designers make suggestions:
Please do not make colors too bright, subtle hues tend to be safer in this industry. Green tones should feel earthy/stable not too bright of used. Grey's and earth tones a safe bet also given goal of presenting stability/grounded nature of the business.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
Prefer some element of green in the logo to match the name Emerald, but not too bright or colorful, needs to stay very professional and understated to feel safe. But should also communicate wealth, success and stability. The water crystal design (not the circular loops around it) in this related company logo from Paradigm might be a place for inspiration as this is a related company. While we do want some feeling of the emerald within the logo we don't want it to end up looking like jewelry business or too flashy Its a real estate business that does not have agents or do brokerage. We are finance and managers which is not sexy or flashy its stable, professional and long term in nature.
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