This new logo is for our site that is being rebranded as "VDL Builder". The new logo can be taller and wider than our original logo, as long as it can still fit on our current webpage. Please see http://www.vdlbuilder.com/sample.jpg
Our suggestion would be to give a slightly different color (or some other way to differentiate) the VDL from the Builder in our name. The main reason is that we are "VDL" and it uniquely identifies us. But, "Builder" is just as important, because that's what the system does, and it's the essence of our product. Our system helps our customers to "build" and grow their sales teams.
Both parts are important, but they are slightly different.
Please make the "VDL" lettering obvious (as opposed to being entwined in a way where the letters... or ordering of the letters... might be unclear.)
We do not want the "VDL" block letters to look harsh or "corporate". We would prefer if it could have a softer look, so that it looks friendly and inviting to potential customers.
We would like to see some sort of illustration/shape/design to the side, below/above or somehow around our name to give a little extra flare to
the logo. It could be anything. It could possibly illustrate that we
will be connecting people with other people to help them build their
sales network. It could illustrate that we provide the building blocks
for them to grow their business (though we'd like for it to look very
different from the old building blocks logo). Or it could be something
to show we have an international audience.
Our old logo was clean and simple, and we have used it for many years. We want the new logo to be very different, updated and modern, and clearly a face-lift over the old logo. Our users want to see something new and refreshing!
It would be nice if the new logo works with the colors on our existing webpage, but we are definitely open to a totally different color scheme. (We will eventually be changing the color scheme on all of the webpages). See: http://www.vdlbuilder.com/sample.jpg
We are also open to any creative ideas that you might have. We just want to make sure that the new logo appeals to and inspires confidence in those who are interested in finding out more about the business opportunity.
Thank you, and we can't wait to see what you come up with!