The traditional HR industry is dead - they just don't know it yet. The employment landscape has changed dramatically in the last 10 years (this site is proof of that) but most HR departments don't know how to deal with the changes (in fact, most HR departments can't even describe the changes). EuHReka is a new way of managing the relationship between employees and employers - we help employers find and retain the best talent; we help that talent to experience the highest possible levels of job satisfaction and success. EuHReka - it's HR, but not as you know it.
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Our target market is any organisation with at least 300 employees. Typically we expect of our clients to be companies with about 500 to 2500 employees, but we also expect to work with government departments (large and small). The desired audience will be senior executives who are looking to get more bang for their buck when it comes to their HR budget.
We are looking for a logo to represent our new web-based HR service - EuHReka.
Some things to keep in mind:
1. We are offering something completely new in the HR market, so the logo needs to convey a sense of being "new", "fresh", "innovative"
2. The key to the logo is that it is a play on the word "eureka" which is Greek for "I have found it!" (http://tinyurl.com/27ev2e) - we have inserted a "H" to make it euHReka. We need to emphasize the "HR" element.
3. Our target market is primarily the medium sized corporate world
4. The typeface should be clear, simple and bold
We don't really mind whether the word is lower or upper case or a mixture - as long as the "HR" in euHReka is prominent (but not TOO prominent).
We also need to incorporate our slogan: "It's HR, but not as you know it"