We are open to both text-based and graphic-based logos, but all logos must incorporate the words "Bala Real Estate". It should be “professional” and “elegant” rather than abstract or cartoonish, but we want to differentiate Bala from the old, large, traditional real estate firms in New York. Our logo should embody energy, innovation, creativity and youthfulness, but not playfulness. Our logo should be simple and crisp, timeless rather than flashy.
Colors: dark blue, grey, soft purple, forest green. Tones: muted, classic and rustic, not loud. The logo background should be white, or a light color. Logo can be "framed" or not.
Example logos we like:
Mercedes Benz, Nike and Apple all have the kind of simple, timeless graphic logos we like.
Example logos we dislike:
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.
We may also need design services for our website, going forward.