We are a not-for-profit. Our mission is to create a scalable model that empowers trainers to transform communities by teaching sustainable, natural and organic agriculture leading them to be disease-fighting and income generating. Our vision is To be the world’s largest, most cost-effective sustainable natural-food and holistic-health network in order to eradicate extreme poverty.
Our brand essence should be radical, innovative and create an emotion of meaningful growth.
The brand direction should be radical, innovation. Bold and Fresh. Dynamic and simplicity. Attract Confident Changemakers.
Our brand personality should be sincere, intuitive, competent, reliable, imaginative, passionate, focused and proactive.
The emotional connection needs to be hopeful, confidence, trust, excitement and security assurance.
Be sure to keep in mind that our unique solution is that we are a new community development model that synergizes organic gardening, nutrition, natural medicine and income generation.