A year ago I created a contest for the logo and branding of our company, but since our company has grown so much, I decided to rebrand it. Warm Body Cold Mind is the slogan of our sports and clothing brand WBCM. The brand name consists of the abbreviation of the slogan since the slogan actually came about before the brand did. Since the slogan became synonymous with the brand, and most people would probably say the slogan is MORE recognizable than the brand itself, I believe the name should be the four first letters of the slogan WBCM. The logo should be a play of these letters, it can and should show the unification of the opposites. About a month ago I did a survey about what Warm Body Cold Mind means for our fans. You can read their answers in the post below to get an understanding of what the majority of them feel. https://www.instagram.com/p/BjzwDuF…=torokhtiy https://www.instagram.com/p/BkBqAkm…=torokhtiy
Since the slogan carries in itself a strong and unifying message, we believe so should the letters of the logo. The brand has a mostly male audience (86% vs 14%). In general our clients are people who lead an active lifestyle and are strong in body and in spirit. Because Crossfit and Weightlifting is not training only about the body but also the willpower! https://washington.cbslocal.com/201…hirt-mean/
Here you can see another one of my friends in a completely different sport and he also believes the slogan and the brand is an important mindset to achieving your goal!
The logo has to be readable when its small, an preferably fit in a small circle since the brand is mostly promoted through Facebook and Instagram so it would mostly be seen in social media posts.
Thank you for your attention and were looking forward to your ideas!
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