Logo for OneTrueFan, a game from the creators of MyBlogLog & IGN

OneTrueFan

THIS CONTEST IS NOW CLOSED TO NEW PARTICIPANTS. NEW ENTRIES WILL AUTOMATICALLY BE ELIMINATED.

We are the team that created MyBlogLog a couple years back. We were quickly acquired by Yahoo and they promptly strangled us. C'est la vie. We recently put the band back together and we're building a new service that combines MyBlogLog's joy of seeing other people on the web with the competitive aspects of Foursquare.

In OneTrueFan, you compete to be the biggest fan of your favorite sites by regularly visiting, reading content and sharing pages with your friends. Along the way you'll see who else loves the same stuff you do and discover great new content on the web.

As a company, we aspire to be a cross between early 1980's Activision and any era of Richard Branson's Virgin conglomerate. These were companies that created great products and pushed boundaries... but they never ever took things too seriously. They were cheeky. They were pursuing their passions. They were having fun *while* being wildly successful, not *because* they were wildly successful.

The best way to get a feel for OneTrueFan is to register and then install the plugin for Chrome or Firefox and surf around the web for a bit. You can get into the private alpha by going to http://otf.me/MB and then logging in with Twitter.

If you just want to see some images of the plugin in action, I've attached some screen shots to this brief.

The target audience are tech savvy internet users who have been socialized to sharing information by Twitter, Facebook, Foursquare, Gowalla, Blippy, etc. They understand basic concepts like checking into a location and sharing links with their friends.

They're into gaming, even if it's just social games like Farmville or Mafia Wars. But many of them also play their 360 for hours at a stretch (I know I do). They understand basic concepts like points, leveling up and earning achievements.

They are avid users of the web and, in part, define themselves by the web sites they visit, just like they define themselves by the bands they listen to or the movies they watch. They have three or four sites where they spend the majority of their time and another dozen or two sites where they regularly read content.

They skew younger. They skew playful. They're adventurous and have a sense of humor. They are willing to take risks by sharing some personal information about themselves. They may spend hours on Facebook or HotorNot checking out pictures of members of the opposite sex.

The O, T and F in OneTrueFan need to be emphasized, either by camel-casing them, making them larger or other means.

OneTrueFan is one word, please. No spaces.

The design needs to be horizontal.

It will be going in the top left of pages on the web site in a large size and will also be going into the plugin bar itself in a much smaller size (the logo must render well at 16 pixels in height).

We ripped off the original Activision logo wholesale (see attached images) and while we're happy if you riff on the rainbow theme, feel free to get creative and go in a completely new direction. In fact, unless you feel STRONGLY about the rainbow, try something new!

We'll be making t-shirts, stickers, physical patches (heck, yeah!) and other marketing materials, so the logo needs to be something that prints well. Back in the day, when I was growing up in Florida, I used to daydream in class, doodling surf company logos on book covers. Surf companies excelled in logos with great outlines -- they were highly individual but without tons of inner detail and, as a result, anybody could draw or trace them. We want a logo that kids will want to doodle someday.

Multiple colors is fine, but it needs to look good greyscale as well.

This is our first time using 99designs and we're super excited! If you have any questions whatsoever, email me at eric@marcoullier.com or call me at 415-860-5055 and we'll chat more.