Professional services company, Napier & Blakeley, wants to launch an online service to tier 2 clients (ie. Not the high spending, conservative clients of their top business listing.)
The new brand needs to echo the parent brand logo - it has a long history of authority in the property industry - but the new brand needs to have an edge of 'the new world' about it.
Nombre de la empresa
¿Qué te inspira y qué diseño imaginas para tu empresa?
Napier & Blakeley are a business of Quantity Surveyors in the Australian property industry. Their clients include major banks, investment trusts, property trusts and major financial institutions. They are conservative and offer a service that helps their clients manage the Cost, Risk and Return of their property investment.
We want to launch a new brand to serve our second tier of clients in an online delivery and payment service. This new business will deliver Tax Depreciation Reports for industrial and commercial propoerty owners.
Lo que desea
- Item 1...The new logo should have the colours of the parent.
- Item 2... The '2' could be superscript'ed - but that may be a bit pase these days.
- Item 3.... The T2 could mean Tax2, or Tier2
- Item 4.... The logo needs to present Young Professional Reliable
- Item 1... Nothing cute
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