Bedstraw is a premium brand. We design and hand make luxury cashmere baby blankets and will sell online via our website http://www.bedstraw.co.uk, we will also eventually sell via Amazon and Not On The High Street. We also aim to sell at niche exhibitions and shows, and in select boutiques in London, for instance: Harrods, The Nursery Window.
Bedstraw is a knitting venture started by mumpreneurs Victoria and Zoe, and based in our home studio in Surrey, England. Our passion is hand crafted luxury cashmere baby blankets – each one is a unique, beautiful and precious gift for babies to enjoy treasure and keep for generations. We use the finest cashmere yarns, which are spun in Great Britain.
Our pure cashmere blankets are beautiful and natural gifts for newborn babies, and are available in both classic and trend collections/designs. A cashmere blanket will soften and improve with use, making an enduring, meaningful and thoughtful heirloom or gift.
We named our company Bedstraw after the beautiful wild flower Bedstraw. Reminiscing about countryide & meadow walks as children, throwing sticky ‘Velcro’ plants at each other, blowing dandelions, making daisy chains – children of the seventies … In the medieval times these plants were dried and used to stuff mattresses to provide comfort and relaxation during sleep. Bedstraw flowers in late summer and can be enjoyed in many protected meadows.
In the same way as Bedstraw, cashmere is natural and pure, and will lay the foundations for comfort and enjoyment for years to come.
The Bedstraw flower (white or yellow) close up provides strong imagery to be used in logo design, either individually or in clusters. See:
• AB – Upper Middle class and Middle Class - parents, grandparents, godparents and relations of expectant parents.
• Age: Likely to be middle aged
• Gender: female
• Education: university
• Income: high
• Location: UK and International