LOGO GUIDELINES (See also attached Word Doc)
Primarily Females 18-35 engaged to be married. Most are web savvy and organize their wedding using the internet as a primary resource
See our website http://www.OttawaWeddingShow.com
The words 'The Ottawa Wedding Show' AND a graphical element associated with weddings (stylized flower(s), stylized heart etc.)
The website is our key marketing medium and will be viewed via various digital devices (Desktop / Laptop computers, tablet computers and smart phones) The smaller the screen - the smaller the logo will appear. A strong clean graphic within the logo will be very important especially on smaller devices.
Keep the design simple.
When printed in small sizes, a complex design will lose detail and in some cases will look like a smudge or a mistake.
The more detail a logo has, the more information the viewer has to process. A logo should be memorable. One of the best ways to make it memorable is to keep things simple.
Get rid of everything that is not absolutely necessary. Detail that may look good (and cute) in a large representation will often be hard to interpret when the logo is scaled smaller
Do not use special effects (including, but not limited to: gradients, drop shadows, reflections, and light bursts). In no circumstance use clipart.
Avoid a 'trailing element' within the logo (parts of your logo that extend beyond the main image area)
We recommend a maximum of two fonts of different weights . Restricting the number of fonts to this number greatly improves the legibility of a logo design and improves brand recognition.
Choosing the right font is the most important decision a designer can make. More often than not, a logo fails because of a poor font choice.
Although the tendency is to work with cursive fonts please consider non-cursive fonts as well.
Choosing color should be your last decision, so starting your work in black and white is best. Make sure we get a B/W version of the logo!!
Good contrast in colors works well on the digital screen.
Maximum of 3 colors (2 is probably best)
Fit the logo into a square footprint if possible.
A square (or near square) footprint is easily scalable.
Social Media sites will be used extensively in our marketing and they generally are best suited to square footprints (See Facebook thumbnails as an example).
In any case the aspect ratio should not exceed what you would see with the average business card.