Lean SLIGHTLY toward the qualities of young and feminine. We don't want to go too far and ostracize older people and males. The brand isn't high luxury nor is it very economical - it will be right down the middle. We encourage using the 3 symbols - a peace sign, heart, and a smiley face - we envision it will be highly brand-able. We have attached examples we found on Google. The symbols going across with the Peace Happiness Love text under them would be ideal.
The logo will first be used on our website and blog to attract our initial following. We hypothesize that the initial following will be younger women aged 14-25. Possibly the "hipster" type. Girls who like to be different. Keep that in mind, though we want to stress again we don't want males and "mainstream" folks to be ostracized. The logo should play to all crowds. Two qualities I want to incorporate are "sexy" and "edgy".
After the initial following is gained we will be moving into merchandising products. Standard products like bumper stickers, wrist bands, coffee mugs and t-shirts will come first. Then we may branch off into multiple directions. Music, swim wear, etc.
Overall we have to say this is part of a larger movement. Not a political campaign but an idea. We hope to leave the Earth a better place than we found it. The only way to make that happen is through peace happiness and love.