Perfect Coffee is an eCommerce and Mobile Application company that provides the equipment, coffee and know-how to make exceptional coffee at your home or office. We make brewing fun and easy by taking all of the guesswork away and providing a simple process. With a selection of world-class coffees that are delivered to your home, you’ll be able to make the most delicious coffee you’ve ever tasted.
We are targeting affluent (household income greater than $75k) men and women over 35. Our customers are more likely to be in a metro market.
We also expect to do well with “foodies” who tend to be in 25 and older, 43% male and 57% female, and are adventurous and experimental. This demographic is predominately located in the Northeast and Pacific (60%).
Our customers care about exceptional quality, but are focused on convenience.
People who get a kick out of accomplishment and being “In the know” will also lean toward our products.
Initially we intend to focus on consumers who seek out specialty coffee and identify it a part of their lifestyle, however we expect that as word gets out this group will broaden to broader high end consumers.