Chris is a 17 year old Professional Freestyle Skier. He has been skiing since age 3 and turned pro in the past 2 years. He is currently ranked #6 in the world after placing 4th in The New Zealand Open in August. He finished only 2 places behind 2010 X-Games champion, Bobby Brown. He recently just signed with professional sports management. Chris travels extensively either training or competing, while completing much of his senior year of High School on the road. Chris is now beginning to make personal PR appearances for his sponsors. Here is a link to Chris' latest video. http://www.vimeo.com/10012092
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Our target would be the 12-34 primarily males demographic. Freestyle Skiing is on board with many other extreme sports where sponsors like Monster , Red Bull, Oakley, Wendy's & Ski gear/clothing companies continue to leave their mark.The major winter events are The Dew Tour http://www.allisports.com/alli/freeski & of course, ESPN's X Games http://espn.go.com/action/xgames/wi…2010/index
Freestyle skiing has extended its reach beyond the mountain with an underlying urban look and sound. In many of the top ski movies, you will see many a skier riding stair railings in the concrete jungles of our cities.
We want a logo to help establish an Identity for Chris Laker, as a Professional Freestyle skier. We plan on using his logo on hats, t-shirts, hoodies and other merchandise. SkiLaker.com will be on just about everything where the logo will be. ***PLEASE KEEP THIS IN MIND WITH THE DESIGN AS WE DON'T WANT THE LOGO & SkiLaker.com TO LOOK CLUTTERED*** We didn't include the domain as part of the brand, but it is an integral part of Chris & skiing. We are looking for a modern, cutting edge type look on the order of Nike or Oakley. It may even incorporate Chris initials like Roger Federer http://www.rogerfederer.com. or the clean action silhouette look of Michael Jordan http://sneakers.pair.com/jordan.htm . Bottom line is that we want people to associate Chris' logo with him as he continues climb the ranks of the Freestyle skiing world. Good Luck!
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