POT is a professional group of MAPPsters with the goal to connect people and expertise The focus is on application (“how to)” of research and business practices in the professional domain. POT offers community sharing while building an online repository of shared resources. The social aspect of the platform is important and key.
POT offers collaborative community sharing online while building a repository of shared resources. The focus is on application and connecting. POT allows sharing of ideas and approaches to help the community accelerate the ability to deliver positive psychology to the world and to flourish as practitioners.
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Diseño de inspiración
Here are some interesting logos I found for sharing platforms.
From emotive and visual standpoint, the qualities that we want to unearth in the POT brand are as follows:
- Focus in on “how to” (as in showing stakeholders how to do something) and “application” (as in how to apply in the world).
- Connecting and sharing
- A feeling of “I can do this”
Positioning and Differentiation
Potential positioning (based on value of the platform and potential “vulnerabilities” of substitutions) includes the following:
POT offers resources for Application, enabling stakeholders to feel confident (“I can do this”)
POT offers the ability for the MAPP community to connect and be inspired inspired by others
POT offerings are not mass market communications but opportunity for Interaction and sharing
Consistency: POT has ongoing offerings, unlike annual events
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