I'm running a one man company, and I need a logo for it.
Them main line of business I will need this logo for is Real estate management, focusing on rental administration and administration of homeowners association (special thing in Germany: If you own a flat in a house with multiple parties, you legaly need a house administration).
(To give you a complete picture: I am a Computer Scientist and
I have another line of business which is software consulting, focused on SAP products. The main clients are big companies in all kind of industries, like banking, chemistry, energy, automotive and so on. But I do not target this line of business with the logo.)
The two lines ob business are totally different and as stated, the logo is required to target the real estate business. Still both lines have some commonalities which are professional services that have to do with consulting, guidance, administration, finances, numbers, project management and so on. Maybe that gives you something to work with, maybe not.
The main characteristics that i want to communicate are:
- good organisation
- a well structured way of working
The target audience for the logo are mostly private persons that I want to entrust me with the administration of their real estate property. Naturally the target audience is middle aged and older, as most young people do not have real estate property.