Style & Tone:
Logo design should be simple yet unique and memorable. It should not conjure up associations with other company logos.
Logo should be clearly legible. Though a sans serif font isn't a requirement, avoid crazy fonts. Make sure the "i-l-l" sequence of letters in "Bestville" reads clearly -- avoid designs that don't disambiguate the "i" from the "l".
We plan to eventually incorporate the logo into a “Bestville Certified” or “Bestville #1” type of badge that we award to products we deem best-in-class. We would like this logo-incorporating badge to give off an air of prestige or authority so that manufacturers or vendors will be proud to display it -- keep this use in mind.
Recommended Color Palette:
The logo should go well with a colored background.
A nice-to-have would be a logo with a primary and secondary color that can dictate the website design. Do not use too many colors. Gradations of a given color are fine. We're open to the use of natural photorealistic textures, such as used here-- simpleshoes.com
Aspect ratio should have width longer than height to so the site header can be as short as possible.
Logos We Like:
*Note*: Don't use the current Bestville.com site as a reference. We will completely redesign the website to add new Q&A features and match the logo.
NEW: A possible tagline to add to the logo: "What is best?"