The target market is girls and women from 9 years to 90. While red is in our name we do not wish to limit your design and are open to other ideas.
The logo: the feel needs to feminine and sophisticated in style, representing universal womanhood. There are a lot of universal images of the lunar goddess/ Moon goddess . We have attached some the images from google images which may guide you. The stylized outline of the womanly figure and moon images are more along the lines we are after.
Also have included a font style - we are after something feminine and also strong, I like the combination in the attached file.
Strong yet soft/beautiful elements/imagery/symbolism and held by the energy of the divine feminine.
Logo will need to be adapted to future design processes such as web site, merchandise, and black and white media (newspapers etc)
tone/image - Universal elements to identify women as our target market - messages/offerings -celebrating, honouring, nurturing space for women- a safe space for women to express all that they are.
We are looking for stronger colour such as red, black, white, gold even blue or muted colours with clear black lines