We're a wedding and special event DJ business. About 80% of our events our weddings and the other 20% are company and school events.
We tend to appeal to couples with a bit of a higher budget for their DJ. Either because of their affluence or because music and entertainment is the part of their wedding they value the most and they'll stretch to pay for us. We're 2-3x the price of most mobile DJ businesses in the area.
Another thing we focus on is not being the typical cheesy wedding DJ. Younger couples (usually 18-35) want their weddings to be parties. Not a bunch of chicken dance and limbo stuff. We're more of a "user friendly club style" earlier in the night and clubbier later in the night
We have 4 DJs on the team currently and I want to have the top 10% of DJs in the area representing the business.
I'm open to different options. I do like the blue look, but I'm not set on it.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
I'm looking for an update or redesign of my current logo. I am open to different interpretations of the layout, font(s), etc, but I do want to keep the diamond bow tie concept in some capacity.
Note that it's Day One DJ, not DJ Day One (a common misinterpretation of the logo). I'm open to the "D" being both open or closed like it currently is.
I'd like to only use gradients IF there's also a simplified multi-color version or single color version for printing / embroidery / vinyl reasons. I've had some issues with that in my current logo.
I need something that really communicates the types of couples I'm trying to capture. A couple companies I look up to are SCE Event Group (https://www.sceeventgroup.com/) and Bunn DJ Company (https://www.bunndjcompany.com/). It's not that I admire their logos necessarily, but I admire the overall image they portray.
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