This is our website that the banner is needed for; http://www.DogtraUSA.com
This is the manufacturer website; http://www.Dogtra.com
Our website sells only the DOGTRA brand products but the manufacturer is forcing us to re-brand the website so that we're not infringing on their trademark. So, the new domain will be http://www.bestecollars.com
As you can see, we currently use the manufacturer dog head illustration and similar font so we need to change that ....different font, different dog head.
In this brief I tried to select some styles that I think would work well with the site design. As you can probably tell I do like the illustration stuff.
We would like to keep the design kind of close to the current / manufacturer logo but without infringing on their trademark. In other words, something different but not drastically. The simple look is good.
I'll leave this to you, but we can add more space in the website header so if it works better you can stack the words in the new domain like this:
Whatever's clever ;)
One final note; the people that buy these high-end products are serious hunters, Navy SEALS, Army Special Forces, Pro trainers etc so nothing cartoon'ish please.
I do have a few more websites that need logo's and design so the winner will get lots more work!
BRIEF ADDITION ....
We are seeing lots of people using dog images that are not "hunting dog" related as mentioned in the brief. Even some that are cartoon'ish which we specifically mentioned that we do not want. As per the brief, please keep in mind that this is a serious product with a serious audience and nobody wants to see cartoons ;)
If you are familiar with what "hunting dogs" look like please Google it. Most do not have pointy ears like German Shepherds or Dobermans they are Pointers, Labradors, Brittany's etc. You can Google "hunting dog illustration" to get some good ideas. This is important for our audience to identify with.
A dog "head" profile or looking straight on like we have here in our website home page banner; http://awesomescreenshot.com/0cf6a9ubc6
Even an image of an entire dog with one leg up "on point" (if it wont look to small when sized down) ...or maybe a better idea is to show 1/2 a dog "on point" ..from the chest forward ...just suggesting some ideas ;)