We are an established real estate broker in the Silicon Valley (San Jose, California, USA). We’re also affiliated with Keller Williams Realty based in Austin, Texas. We’re looking to update our logo to bring it more current in an electronic world. We’re also currently working a redesign our website to leverage the major social media portals.
What we like in our existing logo. It’s clean, it projects professionalism. What we don’t like it’s dull and it’s not flexible for advertising. We need two version of the new logo. One being stacked image and tag line for use in Facebook pages for example and one in the traditional horizontal design for letterhead, business cards etc.
As we’re affiliated with Keller Williams we need colors which compliment Keller Williams’s guidelines. (The Keller Williams Luxury Color is Pantone 1817). You do not have to use this color; we just don’t want to see colors which will work against the KW Red.
Ideally, we’d like to convey we sell real estate, but this is not mandatory. The bottom-line we need something that’s fresh and unique.
Cuéntanos a qué tipo de público quieres llegar
We sell only residential real estate so the he target audience is consumers. We’re in the Silicon Valley so market is very tech savvy, young and mobile.
For addtional information, I've attached samples of our existing logo, Keller Williams Luxury Home logo and a mock-up of the new website. The new logo will be used in the header of the new site.