Hi, we're a german online shop for personalized gifts, novelty toys and gadgets currently on the lookout for an update to our shop mascot, »Marty McMonster« and possibly a new logotype to go along (our shop layout is currently being reworked and we'd like to have that reflected in our trusty brand mascot and logo, which has been in service since 2008).
Your emphasis should be on reworking »Marty McMonster«, making him more geometric, reducing the amount of small details (in a similar fashion as the other characters in »current_404.jpg«).
Keep it simple. The new look should be more appropriately sized/scaled for smaller viewports and better suitable for small graphics such as icons and profile pictures.
Except for the orange skin color, other features of the current logo may be changed (i.e. number of eyeballs, teeth, tentacles, arms, clothing) but the current overall look and feel should remain intact.
Feel free to present a cropped version, or focus on the face/head only, but please refrain from making him too kawaii/sd/cute (for reference see »rejected_inhouse.jpg«).
As for typography and color scheme, our reworked layout will make use of »proxima nova« fonts for headlines, buttons and signage and probably »roboto« for most other uses. Please use the colors outlined in »farben.pdf«. You may add small quantities of 1 - 2 other tones if necessary (for highlighting, shadowing, etc) but please do not substitute the orange and dark red hues for other colors.