Be Active North Carolina, Inc. is a 501(c)3 nonprofit organization dedicated to increasing physical activity levels and promoting healthy lifestyles among all North Carolinians.
In 2007, Be Active North Carolina was named the nation’s best statewide organization for health and physical activity by The National Association for Health and Fitness (NAHF).
Since 1991, we have worked to increase public awareness about the benefits of physical inactivity, build grassroots advocacy and volunteerism, create model statewide programs, and advocate for policies that reduce barriers and create opportunities for physical activity. And we've had the same logo since then!
Our audience is the state of North Carolina. We need to appeal to everyone from an individual that we meet on the street to corporate funders. We use a community-based approach to create partnerships with child care centers, schools, worksites, senior centers and faith centers. We help educate, encourage and engage people in these settings to promote healthy behaviors through policy changes and programs.
We are looking for a logo that will represent the mission of Be Active, and not be confusing or complicated. However, since we have been around for nearly 20 years, it may be nice to have some sort of recognizable element in the design (but not necessary):
1. No cartoons or anything too playful;
2. Lose the state flag that is currently in the logo!
3. The typeface should be clear and bold.
4. Avoid pastels or neon colors. Our new materials use versions of primary colors - see attached files.