Logo for Rental Photo Studio

Helms Daylight Studio is a photographic studio available for rent by the day. It's in a large, airy space with lots of windows, and we're looking for a logo to brand the studio and convey the feel of it.

http://www.helmsdaylightstudio.com

Helms Daylight Studio is a photographic studio available for rent by the day. It's in a large, airy space with lots of windows, and we're looking for a logo to brand the studio and convey the feel of it.
The studio is in a converted '30's era bakery, with 35' ceilings and lots of windows. It's bright and the logo should convey that to a certain extent. The building is a historical landmark, built in the art deco style of the era.
The conference room has prints of '50's and '60's era surfing images, and the entire studio has a bit of a classic California Surf theme carried throughout, although not in the Gidget/cheesy genre.

Please note- the website for the studio is a temporary one, and I won't have the heavy, dark background it currently has. The site is listed to give you an idea of the space, but is not indicative of the what I'm looking for.

Needs-
The name "Helms Daylight Studio" in the logo, or possibly "HDS", although I'd prefer the full name.
A bit of a classic feel, and bright.

Anything over techy in the design.