Our customer is a NZ based group of professionals with respective backgrounds in property conveyancing and IT. They are currently creating an application to allow conveyancing practitioners to adopt a more effective system to perform the transfer of property between buyers and sellers.
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The user base will be made of certified conveyancing practitioners (CP's), legal executives and lawyers/solicitors that specialize in property conveyancing. The site will not be accessible to the general public but in time portions of it may well be made available to other parties involved in any given real estate transaction, namely real estate agents, buyers and/or sellers.
We need a logo that will set the tone in terms of colours and look and feel for a web based application. Hence it should be clear, clean, uncluttered but impactful.
Given the target market we want to create a feeling of trust, stability and speed. The buying and selling of property is one of the most significant events in the lives of most people and hence the professionals that operate in this space need to know they are dealing with the very best professionals available - our design should reflect this.
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