The shop name is DND Precious Boutique.
We sell silver wearable accessories, such as necklaces, pendants, rings, cufflinks etc.
The name DND came from dinar (arabic gold coin) and dirham (arabic silver coin). However, the shop does not sell gold accessories, nor any coins. But from the origin of the name, it is clear it targets middle easterners.
Not a must to include middle eastern's design elements, but at least, it cannot be something that is not appealing to middle easterners.
The design concept of the shop will be predominantly dark blue and beige. Hence, the logo must not be out of sync with this concept.
DND Precious Boutique will open its first store in Malaysia. And will look to expand to Taiwan and China (but appealing to middle easterners still).
The plan is to tie up with some niche French jewellery brands to have different series of silver wearable for DND in the future. So, the logo needs to connote certain level of sophistication.
Google 'beautiful jewellery logo' images for inspiration.