This logo will be for a new company that sells title insurance and operates in the real estate industry. Below are a few key aspects that we would like to communicate with the logo:
Colors: We want to connect with the red, white and blue of the American flag as we are making a tie in to the Revolutionary War. BUT we do not want to the mark to feel like an American flag, so to speak. The colors do not have to be as bright as a flag. Want more of a warm feeling as opposed to overly bright or harsh.
Illustration: We are envisioning some kind of sketch/illustration that subtly ties the mark to the revolutionary war. Some quick ideas are listed here, but we open to any others: statue, US historic image, man with gun (maybe), cannon, clipper ship, firing of a cannon. We don’t want the mark to feel “violent” but rather historic.
Feel: We will be operating in the state of Virginia that has many historical aspects to the state. A historical feel would be good, but we want the look to be “current.”
This new business is striving to be a fresh departure from the typical title industry. . . they want to break away from the business as usual. So "fresh" and “freedom” are other feelings that could be used to describe the mark.
Audience: Men and women from 25 to 40 years of age.
Overall: “clean” mark. Thoughtfully crafted. Subtle. Easy to reproduce.
Logo to convey: Real / approachable / warm / authentic / personable / helpful / fresh
Thanks for your help. We are looking forward to this contest!