Our customers are small business owners ages 30 to 60 looking for a simple solution to create an online presence for their company, both desktop based and mobile. They need to look at us and immediately think "Simple". As a matter of fact I think I just came up with our new slogan that should be integrated in the design somehow. Can just be a tag line underneath it as well.
"Simple really is better"
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The logo needs needs to be fairly simple but still be edgy. We are a leading edge techy desktop and mobile application development company. But we're not stuffy. Intel, Microsoft, Intuit ... are all too stuffy. Think more like twitter, facebook, apple, volkswagen, xerox new logo, firefox. We are not a brand that can be recognized by a simple logo with no words, but if we choose to, we would like to be able to use just a logo with no name when contacting customers that already know us. Like the little blue bird for twitter. They are able to use both the word "twitter" or just the bird and both are recognizable.
So I guess the bottom line is I want it to have a specific font style as well as a logo and maybe combine them a little so that the words "Rush Web Solutions" are part of the logo. Caps, all lower case, some upper and some lower. I'm not sure, so I think I'd like to see some variations. I'm also not opposed to going with "RUSHweb" and making "solutions" a tiny part of the whole thing. We own the domains "rushwebsolutions.com" as well as "rushweb.co", not "rushweb.com" however.
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