Our new logo and identity should be innovative and unusual, and should inspire trust amongst the clients who may be interested in engaging our services. We want an identity that will last for many years to come. Our clients come to us looking for simplicity and order, so our logo and identity should reflect that that is what we can help them create.
Our current identity has served us well for several years, but it is time to retire it. The “box” or “container” metaphor is tired, and we’d like something considerably more sophisticated to reflect the complexity of the work we do, which is helping clients set up systems and strategies to enable them to lead more organized and productive lives at work or at home. We don’t simply put things in boxes or help choose cute containers.
See attached design brief for more details.
Colors should be specified in RGB, Hex, and PMS formats, and we would like the logo in Adobe Illustrator, PDF, EPS, GIF and JPEG formats.
We DO want the logo to convey:
o Classic, timeless design
o Different from the rest
We do NOT want:
o Nothing corny - clip art/cartoon style, etc.
o Leaves, trees, or other stereotypically “green” elements
o Any sort of tags
o Drop shadows or other photoshop filters
o Cartoons or “comical” elements