The design HAS to be very similar to our current Scotlight Group/Scotlight Electrical logo as we use this logo on our company cards, vans etc.
This logo will be used for our online e-commerce site so has to be visually similar enough to the group and the electrical logo that people will recognise it is us. We want the company name "Scotlight Direct" to appear to the right of the logo.
We like the exiting group logo, but we feel it needs tweaked a little to fit in with our online brand. Our e-commerce store sells mid-high end aspirational lights and our brand image/logo should match this.
We like really simple logo's like the apple logo. Starting colours could be dark blue/navy blue/dark grey or simple black and white with maybe a little pop of colour somewhere but we are happy to experiment. We think the existing S mark that makes up the logo could maybe be softened/modernisd or included inside a circle.
We like the existing font, though would be happy to use a similar font or a slightly different style/font case. The current font is Din OT.
We aim to use the logo as part of a site rebranding, the site will be flat in design and very simple and the logo should match this feel.
*** UPDATE *** I have updated the brief and included a quick mock up of simple logo's in photoshop, as you can see we really don't want it changed that much... more working on a way to make the s have a slight border and the text better spacing etc. We we are looking for is a more polished version of the current logo, it should be a completely flat design like the engram logo