Brief: A new logo representing/reflective of SDP business.
Industry: HR/Recruitment/Contractor management
· SDP provide human capital solutions, specifically offering solutions to the contingent workforce.
( Synonyms: people, talent, recruitment, freelancing, contracting, contractors, employees, visa, salary etc)
· We are looking for an innovative logo to accompany the company name and slogan. Such as something with a human form as SDP is essentially in the people business?, especially the freelancing/contracting workers.
· Flexibility is a key component of contractors/contingent workers, so maybe this can be reflected in the logo.
· The logo will be accompanied by the SDP letters. The SDP letters can be separate or be part of the logo
· Tagline: Contingent Workforce Solutions
· Fonts ? No preference (but bold, big and loud will be ok as there are only three letters). Designer to recommend.
· Colours ? orange shades preferably like existing logo
As a guide I have attached a mock up of our idea, it is not a design guide. Designers are requested to start fresh. Only original, never used before, designs will be accepted.