I prefer not to have the name in the logo. As we grow, the regulators require us to change the name. So I like a Logo with a symbol and name, where name can be changed over time but the symbol stays the same.
I would recommend to use colors that establish the sense of trust, innovation and community.
when a random person looks at the logo, i want him/her to get following thoughts about the institution:
1. This is a community owned institution and they will not rip me off like commercial banks.
2. I can trust them with my hard earned money to make deposits and they are always there in time of my financial crisis to provide access to capital, even if it takes additional efforts to go beyond traditional banking requirements.
3. Finally, they have the potential to innovate and deliver the results whatever it takes. They are innovative.