Shinobi Labs creates fun mobile & social games that bring about positive health outcomes. Each game will be developed considering the target audience: people who enjoy trying new ways to get moving and interacting with the world, but don’t necessarily enjoy “exercise”.
Our first game is called Mobile Adventure Walks. The website for the iPhone game that isn't yet released can be seen at http://www.MobileAdventureWalks.com.
Shinobi Labs is the creator of Mobile Adventure Walks and we will create other games that help people become healthy, without making "health", "weight loss", or "fitness" the stated goal. We chose the name "Shinobi Labs" because Shinobi is a ninja known for being stealthy. And we are a company that in stealth makes people healthy.
Our audience for Shinobi Labs are potential investors, media sources, and people interested in our company. Our team is highly experienced in health, fitness, business, psychology, and research.
We would like to convey movement, but we want to avoid any imagery of people exercising. No smiling people working out. No weights, no water bottles. Also, no ninja or fighting imagery. But something fun conveying movement, lightheartedness, and science would be wonderful. Something that conveys that we are smart people who have a knack for building fun games for people who want to move more but dislike exercise.