We are a boutique extra virgin olive oil company.
The company seeks to target a unique user group, so we need a design strategy that will part ways with conventional food company imagery. We require the design of the logo to encompass a consideration of all aspects that will make up the brand: family run olive farm, small batch harvested quality extra virgin olive oil and a strong emphasis on locale. The company will be run as a collective with support to artists located in the vicinity of the farm. Each quarter one artist will be commissioned to design a bespoke table ware item that will serve as a accompaniment the oil. Hence, the design of the logo needs to acknowledge this creative collaboration- we are more than just a food company.
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
"Olja" should be the main component of the logo, with "Collective" as a secondary, smaller item. Imagery could be incorporated but should be abstracted- no traditional botanical drawings. The logo should avoid complex and intricate line work but rather focus on a clean and unembellished design. Please see images attached for product packaging inspiration, product concept, logo styles that we like and photograph of the Walpole wilderness for possible colour references.
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