Proactive males & females (35-50), young, courageous, ambitious outlook, who do NOT have a natural interest, affinity, understanding of IT. Looking for a fresh opportunity if leaving a corporate job, or they've been running a small business for a short time or are growing one. Sociable, energetic.
Looking for IT help to very simply and effectively take away the pain, complexity and confusion of IT.
Education: school, college, NOT grad school.
Websites they'll use: Facebook, research extensively using Google searches. They are interested in potential of sites like LinkedIn, Twitter, but know little about them, other than initial registrations.
I do not want the "usual" IT logo - please no scientific graphics. Should be simple, eye-catching, memorable design, accentuating the simplicity of the concept.
Thanks for helping! I hope this is a successful project for us both!