We are a young company - recently started by three friends. We are aiming mainly at small businesses and the logo should convey our professional but friendly and innovative approach. The logo will be used on the website and business cards primarily. It should be easily scaled (vector).
After reviewing some files, we have made the following comments:
Thanks very much for taking the time to submit your designs. After reviewing the above submissions, we have a more concrete idea of what we are looking for. We have come up with the below points that we hope will help you to build on your great work so far.
1. Although we are IT focused, we would like to be known as a fun, fresh, young company rather than a futuristic, high-tech IT company. For example, we are looking for a fresh, fun logo along the lines of some of the young IT companies such as Skype, Facebook and Twitter.
2. We have been impressed with designs that incorporate a symbol - the best have been those that use an "s" as a symbol followed by the snapp name. Similar to facebook, we would like to be able to use this symbol to identify our company, along with the full logo.
3. We would like the word 'snapp' to be written entirely in lower case.
4. We would like colours to be incorporated in the logo. We are leaning towards one primary colour and one secondary colour. We are not after black and white logos.
Again, thanks very much for the submissions. We will endeavour to provide timely feedback on all future logos.