Looking for a logo that's cool web 2.0-centric but also inspires confidence and security since we handle financial transactions.
1. Including an eye-catching icon/graphic in front of the logo is an option (i.e. http://clickandbuy.com, http://corp.playspan.com, http://www.livegamer.com) or you could choose to omit the icon and use text only or graphic-embedded-in-text (i.e. https://www.mochimedia.com, http://www.jambool.com, http://www.boku.com).
2. Using a rendered jewel or ruby as an icon/graphic would be acceptable, and we are also open to original designs as well.
3. Colors/fonts are to your discretion. Keep different colors to a max of 2 or 3. Try playing with gradients or perspective, especially if you choose to use an icon/graphic. If you use a text-only logo, an original and creative font would be desired. Possible addition of work for contest winner to help out with website design.
4. Logo should look secure, clean, simple, and web 2.0 user-friendly. Don't go too crazy on colors and graphical flourishes.