Client deals with the rarified world sovereign (or state and country) banks and currency managers. The client is a financial services executive with extensive experience and a macroeconomic authority. He's a teacher, author and speaker and an advocate of ethical financial practices. He is dynamic, curious and always learning. He attracts leaders and encourages dialogue and energetic debate among them.
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The audience will be leaders and managers of central banks, ministries of finance, multi-lateral organizations, development banks, sovereign wealth funds, and public pension plans. Web content and services will be limited to paid membership.
The logo will be use to brand all aspects and collateral of the business including, business cards, stationary, web site, signage, etc. The web site will open with a flash presentation similar to this.
The intent is to then transition to the logo. The design needs to be bold and use a global symbol. Colors should be bright and regal; gold, purple, blue and maybe maroon. The colors can also reflect brighter tones of color commonly used to currencies from around the world. Logo should include the company name SOVEREIGN TRENDS. It should use a traditional serif font like Times New Roman or other similar TruTypes suitable for web usage.
I have lightboxes of pictures that the client likes that can be used as inspiration for the Sovereign Trends logo. Please contact me with your email address and I'll forward them to you.
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