The design should be simple, unique, and recognizable, but general enough to use for multiple target audiences (sailing, travel, the outdoors, underwater)
The logo should play off the Rockskipper brand - think of skipping rocks on the water, reflections, ripples. Also the possibility of a person skipping (hiking, climbing, running) on rocks - or a cartoon of the Rockskipper fish (see link above).
The graphic should be able to stand alone without the text.
No pre-conceived color scheme
We plan to use the logo in various applications so it needs to reproduce well:
* in different sizes
* on different materials (e.g t-shirts, hats)
* and in grayscale
* we may want to add a tagline or photographer's name occassionally, so the design should have room to accomodate it
* It should be usable on the right or left side of a page
* No clipart
Formats (all should be provided)
* CMYK image in Adobe Illustrator
* Layered RGB file in Photoshop PSD
* Jpeg and Png versions
* Fonts used in the design