We're a web-only company. Young, late 20's, early 30's. We sell T shirts to fanatics of college sports teams who love their team but hate their coach. Funny shirts, statement shirts, etc. We don't take ourselves too seriously.
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We're targeting fanatics of college (university) sports teams. Men with an average age of 30. Generally well educated. It may be a new market.
- Must use "sack our coach" in some capacity
- clean design
- generally fond of blues
- I'd like to see an option for both graphic text only AND a graphic symbol of the words (one idea: a circle with a line through it and a cartoon head of a coach)
- slick and simple. Not too cheesy
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