The company is in the real estate industry, offering home purchase and financing advisory services. The logo should stand on its own without a word mark, but also have a treatment with the word mark included initially until the brand becomes more well known. The "home" in the name will likely be dropped a decade into the future so the design focus should be on "Spire". The use of the word Spire here fits as it can speak to the peak of someone's career, the peak of a mountain, or the peak of a building. The company is about delivering an uplifting financial experience while acquiring and owning real estate for a better result long term.
The definition of the word Spire is:
a tall, acutely pointed pyramidal roof or rooflike construction upon a tower, roof, etc.
a similar construction forming the upper part of a steeple.
a tapering, pointed part of something; a tall, sharp-pointed summit, peak, or the like:
the distant spires of the mountains.
the highest point or summit of something:
the spire of a hill; the spire of one's profession.
a sprout or shoot of a plant, as an acrospire of grain or a blade or spear of grass.
¿A qué sector dirías que pertenece tu empresa?
Bienes raíces e hipotecas
Otros requisitos relativos al color
Dark Blue (with alternatives using light blue or silver)
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
This brand will be as iconic in the real estate industry as Nike is in athletic wear. The Nike swoosh was made on a napkin originally so there is no reason Spire can't achieve the same simple memorable standard. The goal is to develop a powerful symbol that stands for "individual sovereignty" and power over one's personal financial destiny (through home and asset ownership).
Here is what the company stands for:
1. Make Peoples’ Financial Experience Better
2. Olympic Medal Standard of Service
3. Help and Contribute
4. Anti-Fragile Financial Strength
5. Do No Harm, and Enlarge the Pie
6. Level the Playing Field
7. Inspire Belief in a Brighter Future
1. Universal Homeownership
2. Increased Financial Comfort and Stability
“Millions of New and Comfortable Homeowners”
“Lower Monthly Payments”
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