The current logo that we uploaded has been described as dated. Since a fabric tray works with a variety of products, we want the logo to not lock us into a specific product or area. Below are two excerpts from a recent message to a business consultant.
"I see Abricay as having a variety of target customers, perhaps the sorting bag targeted at office supplies, craft supplies, makeup, the pick bag at fasteners, the bucket cape at construction workers that use 5 gallon buckets, the dry bag with fabric tray targeted at marine users, a stuff bag with fabric tray targeted at camping applications, etc. etc. The fabric tray can have many application and I would like to try and target them over the next 5 to 10 years. I only mention this as I would like to keep the logo non-specific to a particular target customer or product."
"I completely understand your concerns of limiting the brand's appeal with the logo design. I don't think we would want to do anything that would pigeon hole the brand, but I think it could be modernized. Knowing that all of our consumers expect to find this item in major retailers and online, the brand should have a modern, home goods look to it (especially if women are potentially a main purchaser). A good designer from 99 Designs should be able to take this sort of direction and run with it."