An online business to help companies manage their research insights.
Most big companies will be swimming in market research, user research, user testing results, market intelligence etc, and find it hard to remember what research has been done, find the relevant reports and trawl through them to find actionable insights.
Insight Ferret will allow companies to enter individual research insights like 'Users don't understand jargon', back these up with the number of users spoken to, dates, images and supporting links, and later search keywords to see all relevant insights.
Insight Ferret should be seen as very simple and easy to use, trustworthy, and human - a company who cares rather than just a technical database. It is probably also aimed at the more premium end of the market.